Northeast Arizona Technological Institute of Vocational Education

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The Marketing, Management and Entrepreneurship program is designed to prepare students for employment in various sales, customer service, first-line supervisory positions, web page design, e-retailing, sports marketing, hospitality and tourism, small business ownership, advertising/promotion and/or post-secondary education related to the fields of Professional Sales and Marketing, E-Commerce Marketing, Entertainment Marketing, Entrepreneurship and Advertising. An integrated approach of teaching and learning is provided as students enhance their technical knowledge and skills that are associated with functions within Marketing, Management and Entrepreneurship occupations. In addition to the occupation related skills, students completing this program will also develop advanced critical thinking, applied academic, interpersonal relations, life management, business, economic, and leadership skills required for the 21st century workplace. The Marketing, Management and Entrepreneurship program consists of a core curriculum and five areas of specialization for a student to choose from: Option A: Professional Sales and Marketing, Option B: E-Commerce Marketing, Option C: Entertainment Marketing, Option D: Entrepreneurship, or Option E: Advertising. The program uses a delivery system made up of four integral parts: formal/technical instruction, experiential learning, supervised occupational experiences, and the Career and Technical Student Organization, DECA. 



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